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Skyhawk
Digital Outdoor Network
3820 Auburn Blvd.
Suite 90
Sacramento CA 95821

916.489.2043

The audience of digital outdoor is mobile, traveling at 60 mph and reaching the customer’s attention for only a few seconds. Because of the exposure time, designing for digital outdoor requires a creative approach. At Skyhawk Outdoor, we can help you develop the right message for your targeted audience.

example1

  • Avoid using too many colors
  • Red and Green colors vibrate
  • Complex backgrounds will reduce legibility.
  • Too much text will have less impact.
  • Display fonts and thin script fonts are difficult to read.
  • Try to use, at the most, 2 fonts.

example2

  • Using bold and bright text over backgrounds is more readable.
  • Simple and short messages work better with a background image.
  • Fonts are more legible with good contrast.
  • Drop shadows can help contract against the background.

example3

  • Text with little contract to the background will lose readability.
  • Complex backgrounds can cause illegibility as well.

example4

  • Simple ads with company logo can build brand recognition.
  • Good color contrast increases readability
  • Minimizing your text will have more impact.

example5

  • Small text is unreadable.
  • Using multiple taglines will lose impact
  • Avoid using 100% white backgrounds.

example6

  • Larger text is more readable.
  • Adding some color makes the ad more readable and attractive.
  • Simple ads with company logo can build brand recognition.
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