Research had shown that 94% of people passing digital billboards can recall them while only 43% recall static, non-dynamic, billboards. Digital billboard advertising is proven to be 6x more effective over static billboard advertising (Harris poll-Silicon View)
Ability to change messages within 24 hours. Advertisers can display multiple messages to target different demographic groups. Traditional outdoor can’t provide this advantage.
Low Production costs
No need to pay for expensive printing, painting and application costs associated with traditional billboard advertising. This also provides costs savings when a message is changed or revised.
Spots can be uploaded in 24 hours in most cases. No need to waiting weeks for traditional billboard production.